OUR INITIATIVES
The Illinois Adult Use Social Equity Program aimed to provide opportunities for disadvantaged individuals and communities of color impacted by the war on drugs to benefit from the creation of the adult use market. Despite its goals, the program has encountered challenges in fully achieving its objectives.
The Social Equity Advocacy Certification is designed to help businesses and entrepreneurs create a more inclusive and equitable marketplace within the cannabis industry. This certification encourages businesses to foster diversity, equity, and inclusion by meeting specific criteria:
- Minium 30% of employees from disproportionately impacted areas or justice impacted
- Minimum of 30 % of SKUs sourced from social equity providers
- Demonstration of a diversified supply chain
Cannabis operators displaying the Social Equity Advocacy Certification logo signal their commitment to these principles. Additionally, SEEN will donate 3% of proceeds from the certification program to communities affected by the war on drugs. This commitment enhances public trust, empowers marginalized communities, and elevates your business’s reputation as a genuine advocate for equity.
Whats Included in your memberships:
Equity Empowerment Fund
As more and more states begin to legalize, our message must be spread nationally and internationally. By supporting the S.E.E.N.™️ Equity Empowerment fund, we’ll gain the resources and operational support to fight for equity and opportuButtonnities in emerging industries.
Knowledge is Power Fund
Contributing to this fund helps S.E.E.N.™️ create programming and education for small businesses, social equity license holders, and applicants to support their entrepreneurial journey in emerging industries. We also support ancillary professionals looking to infuse their skills into the industry.
Advocacy and Policy Fund
SEEN advocates every day for federal, state, and local policy initiatives that strengthen the ability of Equity & Small/Independent companies.
With your support, we can go the distance.
S.E.E.N’s work has been pivotal in creating and expanding opportunities for the communities most disproportionately impacted by the War on Drugs. Your donations will assist us in continuing those efforts to help marginalized entrepreneurs create generational wealth. Your donations are appreciated! Become a sponsor and get access to more benefits and show how you’re making a direct impact in the fight for social equity.
Legacy Lane Presented by SEEN
In addition to expert-led sessions, participants enjoyed an educational field trip and presented their companies at a national conference. We are proud to announce that one of our premier brands won the competition.Legacy Lane provides immense value to retailers by expanding product variety, allowing small cultivators to collaborate with emerging brands and diversify their portfolios. It also serves as a critical pathway for legacy brands transitioning into the legal market.
If you’re interested in offering shelf space, partnering, or sponsoring future programs, please contact us via email.
THE 4.21 CAMPAIGN
